quietly announced that it is “in conversations” with Illumix, a Redwood City, Calif.-based AR firm that has been rooted in games (“Five Nights at Freddy’s AR: Special Delivery”) and e-commerce but is quickly expanding into physical realms. Unlike most AR-enhanced mobile phone apps, where the images are tailored to an individual’s screen, the use of visor-like glasses will allow all guests on the ride to engage with the digital creations in real-time.Īnd earlier this month the Walt Disney Co. In the not too distant future Universal Studios Hollywood will import a “Mario Kart"-themed ride from Japan that is centered on augmented reality, an attraction designed to create the illusion that we’re interacting with virtual objects and characters. Our theme parks, which increasingly are centered on the concepts of games and play, may offer a glimpse of where the future is heading. But if this whole metaverse thing - the concept of a persistent, evolving online world that we don’t log into as much as live inside - is ever going to take off, we’re going to need more.
The promise of augmented reality so far has largely been just that - promises of a future seen through filters for our mobile phone apps or simple games that place characters with little movement on our camera screens.
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